IRONMAN Western Australia (IMWA) has been secured for another three years, with the State Government announcing funding until 2020.
The annual five-day festival, held in Busselton, features three key sporting events and a range of supporting events. The pinnacle of the festival is an IRONMAN triathlon, where participants complete a 3.8 kilometre swim, 180 kilometre cycle and 42.2 kilometre run.
There is also an IRONKIDS event, which gives children aged between seven and 13 the opportunity to take part in a triathlon, and the IRONMAN 70.3 triathlon, which was introduced to the schedule last year and allows participants to complete half the distance of an IRONMAN triathlon.
The event is expected to contribute about $23.5 million to the WA economy over the next three years, drawing competitors and spectators from 41 different countries including Singapore, Japan, Great Britain and the United States of America.
IMWA also has a positive impact on the local community through the employment of more than 100 contractors and 1700 volunteers – the majority coming from the local area.
Tourism Minister Paul Papalia said the triathlon continued to grow in popularity and delivered significant economic and social benefits to the State.
Comments attributed to Tourism Minister Paul Papalia:
"The State Government, through Tourism WA, is proud to support IRONMAN Western Australia for a further three years.
"This event has been running in WA since 2004 and continues to attract thousands of visitors to the State each year.
"Last year's event attracted 4098 out-of-State visitors, including competitors and spectators, resulting in about $8.3 million of direct expenditure to the State.
"The course highlights some of the most stunning scenery that Busselton has to offer, including the iconic Busselton Jetty, and with about 58 per cent of the field from outside of Western Australia, it will provide fantastic exposure of the South West region."
Comments attributed to Regional Development Minister Alannah MacTiernan:
"The benefits of hosting such a large-scale event as the IRONMAN Western Australia in a regional area like Busselton are far-reaching for the local community.
"This premier event not only stimulates local infrastructure projects with lasting benefits, but also offers significant employment and volunteering opportunities to bring this regional community together.
"About 100 Western Australian contractors are directly engaged and hundreds of volunteers from local sporting and community groups are needed to help run this multi-staged, 17-hour event."