2019 Peel Sports Forum

The Peel Sports Forum is an event not to be missed for the sport and recreation community.

This annual event provides a high quality one-day training, development and networking opportunity to the sport and recreation community including committee and board members, coaches, officials, local government and State Sporting Associations.

Peel Sports Forum 2019 flyer


The program includes a panel discussion, high quality speakers delivering presentations with topics that relate to current issues within sport.

Peel Sports Forum program
8.30 am – 9.00 am  Registrations
9.00 am – 9.05 am

 Welcome address and Acknowledgment of Country

Mark Readings, MC

9.05 am – 9.10 am  Official opening
9.10 am – 10.10 am  

Guest speaker

Matthew Pavlich,

Former AFL and Fremantle Dockers Star

10.10 am – 10.30 am  Morning tea


10.30 am – 11.00 am  

Panel discussion

Conducted by Mark Readings

Brad Ness OAM, five-time Paralympian Wheelchair Basketball

Simone Fountain OAM, Water Polo Olympic Gold Medallist

Ben Howlett, former AFL player


11.05 am – 12.05 pm  

Managing conflict and difficult people

Ian Crawford, Candor Training and Consultancy


Enable your club to flourish through inclusion

Denver D’Cruz, Inclusion Solutions

12.05 pm – 12.35 pm  Lunch


12.35 pm – 1.35 pm  

Inspire, connect and develop your club volunteers

Danny Andrews and Alan Singer, WACA

Serena Spadaro, Quinns Rocks Junior Cricket Club


Successful sponsorship for clubs – the win-win elements

Kim Buttfield, Kim Buttfield Consulting

1.40 pm – 2.40 pm  

Leadership and coach management

Shelley Taylor-Smith, Champion Mindset Consulting

2.40 pm – 2.45 pm  

Forum close and networking

Download the Peel Sports Forum 2019 flyer

Key note speaker

Matthew Pavlich, former AFL and Fremantle Dockers star.

A super athlete and Fremantle’s most decorated player in its 22-year history, Matthew Pavlich was long admired as one of the AFL’s biggest stars. Matthew was selected by Fremantle with the fourth pick in the 1999 National Draft.

He starred in a number of roles for the Dockers over his 17-year career, becoming the first and only WA based player to play over 300 AFL games. Matthew was named as an All-Australian six times. A Captain throughout a record 9 years, which sees him ranked 6th all time for games played as an AFL Captain, Matthew was at the coalface of the club’s rebuild and enjoyed success towards the end of his career when he led Freo into five finals series including the club’s first Grand Final appearance in 2013.


Mark ReadingsMark Readings

MC Sports Presenter

Mark Readings is our host for the 2019 Peel Sports Forum – a role he has enjoyed previously. He’s an experienced journalist and TV presenter at Channel Seven Perth, having worked in the industry for more than 27 years.

Mark has reported on a host of sports spanning from AFL games and Grand Finals, Ashes Test matches, the Sydney Olympics, through to the Commonwealth Games in Kuala Lumpur in 1998.

Mark has commentated AFL games for the Nine Network, as well as the netball at the 2006 Commonwealth Games in Melbourne and the gymnastics at the 2012 London Olympics. He was the face of sport at Channel Nine Perth for 18 years, presenting weekend and weekday sport for their news bulletins.

For the past six years, Mark has been an AFL commentator and hosts the coverage in Perth for radio station, 6PR. He joined Channel Seven in 2014 and is the resident sports presenter for Sports Extra, a dedicated segment on Today Tonight. He hosts Channel Seven Perth’s locally-produced and live AFL show, Footy Fix on Friday nights.

Ian CrawfordIan Crawford, Candor Training and Consultancy

Managing conflict and difficult people

Ian will present on how to manage conflict and difficult people within your club and will cover:

  • What simple tricks and tips can you introduce to your club to prevent conflict?
  • How your personal preferences can get you deeper in conflict
  • Where your thinking goes influences everything
  • How to influence yourself before influencing others
  • How to trick the other person's brain to see your point of time every time

Ian is a dynamic, experienced and knowledgeable presenter who simultaneously educates and entertains in his quest to develop high-performing organisations and strong leaders.

During an early career in global sports development, Ian developed skills to significantly influence a diverse range of athletes and teams. On entering the corporate world, he was immediately able to translate the winning sporting techniques he had developed into learnings for all levels of leadership and teams. Ian continues to work in the sport and recreation industry as much as possible.

Denver D'CruzDenver D’Cruz – Inclusion Solutions

Enable your club to flourish through inclusion

Learn how being more inclusive can bring a multitude of benefits to your club, including new members, volunteers and more money.  

Denver will explain common misunderstandings related to inclusion, address the key principles of social inclusion and provide case studies highlighting the positive impact of social inclusion across the WA sporting community.

Denver is the General Manager of local not-for-profit organisation Inclusion Solutions. Born and raised in Southern India (of Portuguese descent), Denver moved to Australia at the age of 10. Following years of university studies, Denver has worked within the community sector in Canberra, Sydney, the UK, Ireland and Perth for the past two decades.

Denver was drawn to Western Australia in 2008 to pursue sporting ambitions and has since called Perth home. He has spent the past seven or eight years working with more than 50 communities across Western Australia.

Danny AndrewsDanny Andrews, WACA

Inspire, connect and develop your club volunteers

Danny Andrews is the Clubs and Volunteers Specialist at the Western Australian Cricket Association where he leads the development and implementation of the WACA’s Club Development and Volunteer Engagement portfolios. With a growing focus on how clubs and volunteers are supported to create safe, positive experiences and environments for everyone, Danny is responsible for building the capacity of staff and volunteers to help run successful, sustainable, engaged and inclusive community cricket clubs.  As a long-time volunteer in community sport himself, having held various leadership, committee and volunteer roles over more than 25 years, he has hands on experience which has helped shape the WACA’s Club and Volunteer Framework.

Alan SingerAlan Singer, WACA

Having worked in the sport and recreation industry for 16 years and the last 13 at the WACA, Alan Singer is currently leading a team of specialist staff developing community cricket south of Perth. Alan was instrumental in leading a working group of volunteers to create the WACA’s Volunteer Management resource which continues to be a central part of their Club and Volunteers Framework. The Framework has been a leading factor in embedding a culture of volunteer management into community cricket clubs across Western Australia.  The framework has been recognised and rewarded as a best practice model and was adopted by Cricket Australia for clubs across the country. Alan is also a longtime volunteer at his local cricket club and is currently enjoying coaching his daughter’s U13 cricket team.

Serena SpadaroSerena Spadaro – Quinns Rocks Junior Cricket Club

As Vice President of the Quinns Rocks Junior Cricket Club, Serena Spadaro is tasked with looking after the club’s volunteers. Over several years, the club has been able to build a strong and sustainable culture of volunteering within their membership by using a volunteer engagement and recognition plan.  This has taken them from a struggling club, to thriving and growing, being awarded the WACA and Community Junior Cricket Council award for Junior Club of the Year in 2017/18.  With a work background in human resources, Serena brings that knowledge to the role and helps build a focus on people and foster a positive, inclusive culture within the club.

Inspire, connect and develop your club volunteers

This joint presentation by the Western Australian Cricket Association will assist clubs with how they can increase their number of volunteers and the practical strategies clubs can use to engage and retain them.  You will learn how you can inspire volunteers to want to belong to your community club and how a good club culture has the benefit of increasing volunteers and members.

You will also hear from Serena Spadaro from Quinns Rocks Junior Cricket Club who will present a case study of her club which was struggling years ago with a lack of volunteers and is now a thriving and growing club with a strong volunteer base.

Kim ButtfieldKim Buttfield – Kim Buttfield Consulting

Successful sponsorship for clubs – the win-win elements

Kim will provide clubs with all they need to know about successful sponsorship and an overview of other funding opportunities for your club.  The presentation will cover:

  • The seven funding sources for your club
  • The starting points for hunting and gathering?
  • What is sponsorship (and what it’s not)?
  • What are the key elements of a successful sponsorship for your club?
  • How do you create a win-win for you and your sponsors?
  • Explore some sponsorship examples (large and small) – where there has been a real win-win.

Kim Buttfield, from KBC Consulting is a recognised ‘community developer’ with more than 25 years’ professional experience in the health, sport and recreation industry; combined with a Bachelor of Applied Science (Sports Science) and governance, facilitation and training qualifications.

Following a successful professional coaching and elite playing career, she worked for WA Departments of Sport, Recreation and Health before deciding, five years ago to focus on her passion - supporting the ‘grass roots’ sport and recreation sector.

Kim has held nearly every position within clubs from president, secretary to committee member and been a board member on numerous national, State and local committees. 

She has delivered the Department of Sport and Recreation’s Club Business workshop series to more than 200 regional clubs throughout regional Western Australia since 2015, and in early 2017 she become a member of the Institute of Community Directors.  Recently Kim has developed the ClubWorks series of presentations and workshops and in conjunction with iClick2Learn will be launching some of these to an expanded audience, as e-learning courses in early 2019.

Shelley Taylor-SmithShelley Taylor-Smith – Champion Mindset Consulting

Leadership and coach management

Shelley will educate clubs on what drives leaders and how they can manage and motivate others within their club.  Leadership requires excellent communication, skills to build and strengthen relationships and setting an example by demonstrating the values of the club.  Learn how strong leadership supports coach management with a focus on individual needs of the club coaches with a commitment to the goals and vision of the club.  Leadership promotes teamwork and clubs will leave this interactive presentation with a greater awareness of how to be a confident and valued leader of your club.

Shelley Taylor-Smith is a passionate and patriotic team player who lives by the motto ‘Life is a TEAM sport’.

Highly respected as the seven-time world number one Women’s Marathon Swimming Champion, her honest manner enables her to connect energetically from the heart, in her down to earth presentations.

With her 35 years’ experience as a World Champion, coach, writer and consultant Shelley uses her winning sporting strategies, techniques and formulas gained from being a champion athlete to coach people today in a personal and business capacity. 

Shelley helps individuals and teams in the sporting world from beginner level onwards as well as executives and business people on peak performance, optimal resilience, transformational leadership, team culture and personal branding. 

Panel discussion

Brad NessBrad Ness OAM, five-time Paralympian Wheelchair Basketball

Brad is a below the knee amputee as the result of a work place accident when he was 18 years old.  This has not stopped him from achieving his goals and aspirations, and he’s developed a passion for motivating people of all ages to achieve their dreams.

Brad has had the unique opportunity to combine the personal outcome of a work place accident with his studies and continued career as a professional athlete.  He captained the Australian Men’s Wheelchair Basketball Team for 10 years, and is now the Assistant Coach of the National team, Head Coach for the Under 23 National Team and Head Coach of the Western Australian Institute of Sport.  Brad also carried the flag for the Australian Paralympic team at the 2016 Rio Paralympics and a gold medallist at the Beijing Paralympic Games. 

Brad has travelled the world in his pursuit of excellence with the Australian team as well as living and playing basketball professionally in Italy for more than 12 years.  He uses these opportunities to engage and inspire others.

Simone FountainSimone Fountain OAM, Water Polo Olympic Gold Medallist

Simone Fountain made a commitment to a lifestyle of strict training and discipline for 12 years while representing Australia as a water polo player.  Her dedication took her all the way to the Sydney Olympics and a gold medal. Simone won an Olympic gold medal for Australia in women’s water polo at Sydney 2000, the first time women’s water polo had been played at the Olympics.  

Originally from New South Wales, Simone’s pace as a swimmer was a constant menace for opponents. This was matched by good offensive instincts – she was a prolific scorer and proved her courage in the Olympic tournament, dislocating her shoulder in the team’s semi-final win against Russia.  Despite this injury, she returned to play in Australia’s unforgettable last-second final win over the United States to take the gold.

Professionally Simone has held positions within sport for most of her working career. Most recently Simone has held positions within high performance sport as a Performance Team Director at WAIS and High Performance Operations Manager for the Hockeyroos in the lead up to the 2016 Rio Olympic Games.

Ben HowlettBen Howlett – Former AFL player

Ben Howlett is a past player for the Essendon Football Club.  Ben was drafted at the end of 2009 with pick 30 to the Bombers and was quickly elevated to the Senior list ahead of the 2010 season.  He debuted in round 1 of 2010 against the reigning premiers Geelong at the MCG, kicking a goal.  He would go on to play 124 games and kick 58 goals across eight years for the Bombers.

After finishing his career at the end of 2017, Ben returned to his home club of Peel Thunder to win his second Tuckey Fairest and Best medal.  Ben currently works for Peel Thunder as their Community and Women’s Team Development Manager while finishing his Bachelor of Education degree.