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Sport and Recreation Industry Strategic Directions 5 (SD5)

WA’s sport and recreation industry has been guided by three to five-year strategic directions since 1997, giving the industry a framework in which to operate and develop. It has also guided State Government decision-making and funding directions and has been the catalyst for the achievement of a range of industry outcomes.

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Strategic Directions 5What is SD5?

SD5 is the title for the next generation of strategic directions.  The full title is Western Australian Sport and Recreation Industry Strategic Direction 2011–2015 and it will be the fifth set of strategic directions, or key challenges.

  • SD1 (1997–1999)
  • SD2 (1999–2000)
  • SD3 (2003–2005)
  • SD4 (2006–2010)
  • SD5 (2011–2015)

How was SD5 developed?

SD5 was the result of wide industry and community consultation.

The Sport and Recreation Industry Reference Group developed a Discussion Paper which includes a range of challenges and ideas for shaping the future direction of WA sport and recreation.

There were a number of opportunities to provide your comments or feedback:


We suggest that you take the time to review SD4 before you consider your responses to the survey .

Download SD4 (510kb PDF)

Why do we need strategic directions?

Success is often measured by achieving goals and the sport and recreation industry is no different.  Strategic Directions provide direction and promote the sport and recreation industry as a vital contributor to the lifestyles of Western Australians, from physical, health and social perspectives, at the individual, community and business level. 

Government has an important leadership role in promoting an active and healthy society.

The Department of Sport and Recreation has a key role to play to ensure that the sport and recreation sector in Western Australia remains responsive to the community.

What will SD5 achieve?

The intent of the Strategic Directions documents is to:

  • Establish a sport and recreation industry vision and strategic direction;
  • Highlight the current and future key issues and challenges facing the development of the sport and recreation industry;
  • Establish a guiding framework within which sport and recreation organisations can develop their own strategic plans and development priorities;
  • Provide advocacy and policy support to achieve a range of industry outcomes;
  • Promote understanding of Government priorities and their relation and impact to sport and recreation; and
  • Establish key partnerships within, and between, government and industry on key issues.

Industry Reference Group

An industry Reference Group has been established to oversee the development of SD5.  The group is made up of industry representatives and community leaders with a wide range of industry knowledge.

  • John Atkins, ANZ, Lotterywest (Chair)
  • Ron Alexander, Director General, Department of Sport and Recreation (Deputy Chair)
  • Professor David Wood, Deputy Vice Chancellor International, Curtin University
  • Robyn Kuhl, Executive Director, Gymnastics WA
  • Wendy Newman, CEO, Wheatbelt Development Commission
  • David Etherton, CEO, VenuesWest
  • Linda Daniels, Executive Director, Bibbulmun Track Foundation
  • Scott Henderson, CEO, Netball WA
  • Dr Tarun Weeramanthri, Executive Director, Public Health Division
  • Trevor Holland, Director Community Services, City of Stirling
  • Steve Lawrence, Executive Director,  WA Institute of Sport
  • Rob Thompson, Executive Director, WA Sports Federation
  • Graeme Wood, CEO, Western Australian Cricket Association
  • Colin Ingram, Director, Resolve Global


Why you should have a good look at SD5 – Guide for Local Governments.


Contact details for Strategic Directions 5

Karen Campbell
246 Vincent Street, LEEDERVILLE WA 6007
Telephone (08) 9492 9830
Facsimile (08) 9492 9711
Email Karen

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