Some of the fittest people on the planet will touchdown in Perth in 100 days to take part in the inaugural Spartan Asia Pacific Championships.
Supported by the State Government, through Tourism WA, the event is described as the toughest and most competitive obstacle course race series in the world.
Organisers anticipate up to 4000 people will take part, with about 2000 participants, friends and family to visit Western Australia specifically for the event.
The series has attracted participants from some of WA's key international visitor markets including Singapore, Malaysia, Japan and the United States.
The Spartan Asia Pacific Championships, which will be held in the city and in Bolinda Vale, Keysbrook from November 23-26, 2017, will generate $1.46 million in visitor spend.
Comments attributed to Tourism Minister Paul Papalia:
"Mass participation events such as the Spartan Asia Pacific Championships help WA's economy by attracting visitors, who stay in our hotels, eat in our restaurants and support other tourism-related businesses such as car hire companies and attractions.
"In 2016-17, mass participation supported by Tourism WA attracted nearly 18,000 visitors from outside of WA, generated 151,320 room nights and contributed more than $34 million to the State's economy in visitor spend.
"These visitors not only explore our transformed capital city but often travel to other areas of the State before and after competition.
"Participants also bring in valuable tourism dollars and are potential unofficial ambassadors for the State by spreading the word about extraordinary WA to their family and friends back home."