Marching into a new era
Just as the Girl Guides have made changes to increase their relevance in modern society, it’s now the ‘Marching Girls’ who are getting a brand new makeover.
01 August 2012
After over 70 years as the Australian Marching Association, the sport is moving into a new era as it rebrands to become DrillDance Australia.
“We surveyed many people and found the word ‘Marching’ gave an old-fashioned and negative impression. We had lost our relevance and there was no attraction or appeal for young people to join us. We do a lot more than ‘just march around’ so we needed to find a better way to communicate what we do” said Federal President, Anne Rybak, as she explained the reason behind the rebranding. The sport launched its new brand at the national organisation’s recent Annual General Meeting.
DrillDance Clubs in WA are now working hard to promote their new brand and attract new members. “In DrillDance, we teach children skills which help develop coordination, fitness, rhythm and confidence. It’s a great alternative for kids who are looking for something a little bit different from the usual sort of dance classes. Most of all, it is lots of fun in a very supportive team environment” said Judy Toll, President DrillDance WA.
DrillDance WA is looking for talented youngsters to join a new Under 12 team in Hamersley area.